“Christmas Doesn’t Need Much, Only Love” – Making of Penny


This animated piece that mixes CGI characters with real-world miniature sets was the highlight of vacation season! Developed, produced, directed, edited and completed by Glassworks, this mixed media spot is assured to tug on the heartstrings.

The title of Serviceplan Campaign’s seasonal film is “Christmas Doesn’t Need Much. Only Love.” for German grocery store chain Penny. The animated movie shows how in contact the low cost supermarket is with its clients’ needs and circumstances – and presents a message of hope to individuals who is likely to be dealing with troublesome conditions.